About Me
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And what I found was my own socio-demographic background — a Black and German woman who grew up in a socially deprived area, carrying two cultures and social images within herself — and the desire to create socially influential spaces and build organisations and companies around the idea of new narratives being formed.
As a child, I was a conversation starter. I used my natural manner of interacting with people to direct the mood of a room and stimulate conversations that led to reflection, inspiration, and good laughs. This natural gift has taken me to the stage, theatres, and prime-time movies. And although I entertained millions of people as an actress, I have never aspired to pursue a career in acting. However, acting allowed me to discover the power of storytelling, communication, and creativity, leading me to start my very first venture — a fashion label bridging the gap between a mission rooted in social impact and high-end fashion clothing.
Looking almost a decade back, I did find a few answers to the very question I kept asking myself, and I've been invited by various organisations, platforms, and stages to share the answers I discovered and the things I built from there. I'd like to share these with you too.
Hi, my name is Martina. Martina Offeh. I am a Speaker, Consultant & Brand Strategist.
Welcome to my space!
What I do
I speak. I consult. I strategise.
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Whether as a host, speaker, or facilitator, I focus on good storytelling, engaging the audience, and leaving the room with something to think about. I specialise in interviews, hosting, and discussing social impact and the intersection between culture, innovation, and impact.
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What I was only partially aware of as an entrepreneur in the creative industry has crystallised for me in the last two years as a management consultant for tech, logistics and retail clients. If you want to be successful, you need more than just good infrastructure, clear objectives or a good product. Sustainability and effectiveness lie where products are created and consumed: in the teams and with the customer.
Teams need a clear direction and customers want to be understood.
Therefor I started working with early stage (1-3 years) solo founders and small teams (3-10 people) devoted to cultural sensitive products and services that answer to societies challenges and aim for a global impact. My approach focuses on brand building and defining a brand as a solution, an organisation and a symbol.
[Find out more about what I do and insights on a few selected clients]
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A venture is only impactful and sustainable if approached as a brand. A brand is more than visual attributes attached to an idea; it is defined by three main components: an idea or vision articulated as a solution, processes and structures established as an organisation, and marketing to customers with consistent messaging, authentic symbolism, and a creative approach to its visual language.
Within one of my own ventures, I was able to reignite my passion for brand building and developing brand strategies. Although currently on pause, I still enjoy the resulting customer loyalty of what was once a strategy on paper.
In 2019, from initial impulses, numerous post-It notes, and conversations, ASHES AND SOIL was born. An award-nominated fashion house based in Germany, curating a POC-branded identity in the high-end fashion sector. A brand consistent with my values and identity.
[Learn more about ASHES AND SOIL and my approach to a consistent brand strategy]
A few platforms we were featured by and partnered with
