Alfred Ntiamoah | "The Lion Academy: Home to Fitness Enthusiasts and Go-Getters"
Problem
According to Statista, the number of fitness club members in 2022 was approx. 10.3 million people, with an average age group between 20 and 29 years. This indicates that health and fitness awareness, particularly during the pandemic, is at an all-time high.
The challenge then was to consolidate the accumulated knowledge of a decade working with athletes, professional sportspeople, and sports clubs and make it accessible to tap into a new target audience, employing a holistic approach. That involved translating a combination of dietary changes, promoting health understanding, and sports science into effective training. Given that the primary target audience falls within the age group of 20 to 29, we decided that it would be advantageous to also pursue community building to increase identification and loyalty and add health- as well as lifestyle products.
Goal
Developing a B2C offering for fitness beginners, fitness enthusiasts, and young adults, seamlessly integrating coaching, fitness programs, and athleticism. An inclusive package designed to cater to individuals at varying fitness levels, providing a holistic approach to health and well-being.
Perspective
Alfred Ntiamoah has made a name for himself as an athletic coach in the Belgian first league, boasting 15 years of expertise as a personal trainer, athletic coach, and, most recently, football coach. In addition to extensive practical experience, he is certified as an EXOS-Mindset, Nutrition, Movement, and Recovery Coach and holds a UEFA B Coaching License.
With his profound knowledge of physical health, strength training, and mental resilience, he has taken on the challenge of sharing this wealth of experience through an academy. The Lion Academy caters to a sports-oriented audience dedicated to personal development, providing a home for fitness beginners, enthusiasts, and young individuals looking to advance their personal growth.
"The awareness of the importance of both mental and physical strength is particularly high among young people. Individuals seek answers to alleviate stress, keep their bodies, and, above all, their minds fit – especially among those who pursue big dreams. And most are searching for a community of like-minded individuals. Holistic fitness programs offer a particularly interesting opportunity in this regard." - Martina
Solution
Conceptualisation and formulation of a B2C offering with the objective to assist participants in unleashing their potential and surpassing their own mental and physical boundaries. Including:
1. Personal Training
2. Athletic Training
3. Online Training
4. Merchandising
Impact
[Update on March, 1st 2024]
Testimonial
