Emmanuel O. Asamoah | “How artists can profit from the global rise of Afro-everything”

23 Dec

Problem

Musicians are bound by distribution models defined by the industry, music labels, and agents. High percentage shares are understood as commissions, and budgets and profits are often externally managed and utilised. The challenge, therefore, lies in the fact that musicians are often compensated only a fraction for their intellectual property.

Goal

Building a personal and product brand as a solo artist with a global and renowned network.

Perspective

Emanuel Osei Asamoah is a globally recognised musician, saxophonist and producer. On stage with artists such as Burnaboy, Davido, Asake and Santan Dave his made a name for himself. In the last decade, EOA has meticulously cultivated a renowned network, reaching out to a global community with a potential outreach of 70 million people. To him, establishing a personal and product brand within this expansive audience signifies the development of recognition, fostering loyalty, and ultimately reaping economic benefits from the industry's conventional distribution channels. Particularly in the escalating interest in Afro-diasporic arts and artists, it becomes imperative for Afro-diasporic artists to seize the opportunity and diversify their market outreach.

“EOA has meticulously cultivated a renowned network, reaching out to a global community with a potential outreach of 70 million people. “

The significance of this endeavour is underscored by the current prominence of Afrobeats, recognised as the new frontier in the realm of pop genres. Since 2018, it has emerged as one of the world's fastest-growing musical genres, presenting a unique opportunity for artists like EOA to not only contribute to but also capitalise on this dynamic cultural wave. The intersection of EOA's artistic expression with the booming appeal of Afrobeats positions him strategically to not only enhance his global presence but also play a pivotal role in shaping the narrative of Afro-diasporic arts on a broader scale.

“[..]it becomes imperative for Afro-diasporic artists to seize the opportunity and diversify their market outreach” - Martina

Solution

1) From Artist to Personal Brand: Defining of the EOA brand message

2) MVP strategy

3) Building, coaching and consulting EOA market entry pilot team

Impact

[Update on March, 1st 2024]

Testimonial

"Working with Martina is an absolute pleasure. You can tell she puts her heart and soul into it. On top of that, she always finds ways to stimulate thought processes but also to inspire you for your own project. You have a vision of yourself or your own brand. With Martina you have someone who brings your vision and dreams to reality with practical ways! It's an absolute pleasure to have her on your team!!!" - Emmanuel O. Asamoah

Martina Offeh